The anatomy of these type of campaign should always respect the following structure:

Understand the particularities of each MMP when creating your links:

Appflyer

Path

Must be included the application’ package name. For example, in the case of DR Connect the path will be /com.digitalreef.connect.

It is important to note that an attribution link can only be obtained from an app that is registered in the MMP.

Required

• pid
  • Partner key. Should be imaginationunwired_int
• c
  • This parameter represents the campaign name it can contain different values:
    • it could be a static name
    • it could be equals to {{campaignName}} and it would be replace for the current campaign name
    • it could be {{campaignId}} and it would be replace for the current id of the corresponding campaign
• af_c_id
  • Campaign Id. Add in the link structure as {{campaignId}}
• af_click_lookback
  • Attribution window in days. Must be added = true
• click_id
  • Must be equal to {{adId}}

Required to provide better results

If not used, attribution will be probabilistic and not deterministic, which should bring worse results

• advertising_id
  • Must be equal to {{clientId}}

Supported

• af_cost_type
• af_cost_value
• af_cost_currency

📘

Example

https://app.appsflyer.com/{{package-name}}?pid=imaginationunwired_int&c={{campaignName}}&af_c_id={{campaignId}}&clickid={{adId}}&advertising_id={{clientId}}

Adjust

Path

Unique token for each advertiser.

Required

• campaign
  • This parameter represents the campaign name it can contain different values
    • it could be a static name
    • it could be equals to {{campaignName}} and it would be replace for the current campaign name
    • it could be {{campaignId}} and it would be replace for the current id of the corresponding campaign
• Install_callback
  • Must be equal to {{adjustCallback}}

Required to provide better results

If not used, attribution will be probabilistic and not deterministic, which should bring worse results

• gps_adid

Supported

• cost_type
• cost_amount
• cost_currency

📘

Example

https://app.adjust.com/17ebfr4m?campaign=dron-install-campaign&gps_adid={{clientId}}&install_callback={{adjustCallback}}

Adjust with Custom Domain

There are cases where the Adjust name don't appear as the first information on the URL. In these cases, the link structure should work as:

Required

• adj_t
  • Partner token.
• adj_campaign
  • This parameter represents the campaign name it can contain different values:
    • It could be a static name
    • It could be equals to {{campaignName}} and it would be replace for the current campaign name
    • It could be {{campaignId}} and it would be replace for the current id of the corresponding campaign
• install_callback
  • Add in the link structure as {{adjustCallback}}

Required to provide better results

If not used, attribution will be probabilistic and not deterministic, which should bring worse results

• adj_gps_adid
  • Must be equal to {{clientId}}

Supported

• adj_cost_type
• adj_cost_amount
• adj_cost_currency

📘

Example

https://app.custom.com?adj_t=17ebfr4m&adj_campaign=dron-install-campaign&adj_gps_adid={{clientId}}&install_callback={{adjustCallback}}

Branch

Path

Unique code created by each campaign. Generated by the MMP.

Required

• $3p
  • Partner key. Must be equal a_digital_reef
• ~campaign
  • Campaign Name. Add in the link structure as {{campaignName}}
• ~campaign_id
  • Campaign id. Add in the link structure as {{campaignId}}
• ~click_id
  • Must be equal to {{clientId}}

Required to provide better results

• $aaid
  • If not used, attribution will be probabilistic and not deterministic, which should bring worse results. Must be equal to {{clientId}}

Supported

• ~cost_model
• ~cost
• ~cost_currency

📘

Example

https://drconnect.test-app.link/WtwQRExhDIb?$3p=a_digital_reef&~campaign={{campaignName}}&~campaign_id={{campaignId}}&~click_id={{adId}}

Singular

Path

Unique code created by each campaign. Generated by the MMP.

Required

• pcn
  • Campaign Name. Add in the link structure as {{campaignName}}
• pcid
  • Campaign id. Add in the link structure as {{campaignId}}
• cl
  • Must be equal to {{adId}}

Required to provide better results

• aifa
  • If not used, attribution will be probabilistic and not deterministic, which should bring worse results. Must be equal to {{clientId}}

Supported

• pcm
• pca
• pcc

📘

Example

https://siprocal-connect.sng.link/Dnoqk/1x8h?pcn={{campaignName}}&pcid={{campaignId}}&cl={{adId}}