Push + In-App Campaigns

What are Push plus In-App Campaigns?

Push plus In-App campaigns are campaigns in which the user will first receive a Push notification and, when they click on it, the advertiser app is opened showing a In-App message related to this same campaign.

When to Use Push plus In-App Campaigns?

Push plus In-App campaigns are most useful when you want to call the users attention from outside of your app and then drive them to your app, where they will be required to see a specific information or perform a specific action inside the app.

You can also use Push plus In-App campaigns when you have a lot of information to show, so you can break it into 2 steps, showing the first part in smaller bits inside the Push and leaving the rest of the content inside the In-App.

These campaigns are also recommended when you want to show a video, a gif or a larger image but you want to reach the user outside of your app. The you can use the Push to first reach the user and then show the large media in the In-App, inside the app.

How to create Push plus In-App Campaigns?

All you need to do is to click on "Create New Campaign" and, on the end of the Registration section, select the Push + In-App format. This format is available for both Monetization and Engagement campaigns.

After that, you will be required to pick a template for both the Push and the In-App formats of your campaign.