Performed Events

Create an Audience based on user performed events

You can create an Audience to impact only users who performed a specific event on the past.

Example, send a campaign to users who clicked on the "Purchased" button, or users who opened the app at least once in the past 7 days or users who loged in the last month.

All you need to do is:

  1. Click on Create Audience
  2. Select "Base cluster on Events"
  3. Choose the source package of the app to be targeted
  4. Write down the event label
  5. Select the period in the past in which the event was performed.

The events can be any custom event that is sent by the app. These events need to registered during the SDK integration. A list with key value pairs for each event needs to be sent to Siprocal technical team during integration. If you have any questions please reach your account manager.

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This option can only be used to reach users who have already performed the selected event in the past. This cannot be used to impact users that may perform the event in the future. For that, a more appropriate solution would be an Inapp only format or Journeys.