Custom Tracker Links

Suggest Edits

Definition

A tracker link (or pixel link) is specific URL that tracks actions the users performed, specifying when and what exactly happened as a view, clicks, etc. Tracker links are essential for measuring the performance of marketing activity. You should always use tracking links when directing traffic on the internet.

Actions you can track using DR-ONE:

  • Notification is visible in the device notification tray (Notification Shown)
  • User clicked in a push notification (Notification Clicked)
  • User viewed a banner/inapp message (Banner Shown)
  • User clicked in the banner/inapp message (Banner Clicked)
  • User interacted with the CTA button (Action Complete)

🚧

Each field to input a trcker link will be enabled/disabled based on the format you decided to use for your campaign.

How Tracker Links Work

For you to use a tracker link, you need to have an end point on your side that receives the information sent by these tracker links. There are also many tools, such as Google Analytics, that are useful to analyze this information but these are not required.

Tracker links are almost like URLs for websites except that they contain, in their own body, extra information about your campaign.

When the event associated to the tracker link happens, it communicates with DigitalReef, fetches the information requested in the link body, but, instead of accessing a website, calls your Google Analytics, for example, and passes on the campaign information.

That is why the tracker link body must contain the address to your analytics tool, plus the extra information about your campaign.

This extra information will be passed each time the event occurs. The total sum of the data passed by each event will give you an overview of your campaign performance.

How to use it

In order for this to work, we have to tie this tracker link to our notification while creating the campaign. This is where:

1022

You also have the option to set the same tracker link for more than one action. To do this all you have to do is to click on the toggle "Common Tracking URL with Event as Parameters", copy your common tracker link and check the corresponding boxes underneath it:

Information sent by the tracker links

DigitalReef provide the following parameters which you can incorporate in the tracking link by utilizing the brace syntax as indicated below:

  • Event type - {{event}}
  • Timestamp - {{timestamp}}
  • Google Ad Id - {{clientId}}
  • Package Name - {{srcPkg}}
  • Ad Id - {{adId}}
  • Campaign Id - {{campaignId}}

Common Url
Note: Timestamp & Event parameters are mandatory.

Example

https://www.yourdomain.com/?ts={{timestamp}}&evt={{event}}

https://www.yourdomain.com/{{campaignId}}/{{timestamp}}/{{event}}

Non Common Url
Note: Timestamp parameter is mandatory.

Example

https://www.yourdomain.com/?ts={{timestamp}}&yourevent=event12345

https://www.yourdomain.com/{{campaignId}}/{{timestamp}}&yourevent=event12345

Case Study

Let's say I made 2 types of Christmas campaigns in which, if the user clicks on the image in the notification, they are taken to my online store. One of the campaigns has an image of Santa wearing sunglasses and another has a picture of Santa skydiving.

I want to know what is the most common cell phone type among users who clicked on Santa wearing sunglasses. And I also want to know the types of devices owned by people who clicked on skydiving Santa.

If I discover that users with premium phones tend to click more on the skydiving Santa, I can retarget them with another campaign containing this image, but now, taking them to my premium products session.

As you might have guessed, for us to do this we need to capture 3 types of data:

  • the user's click,
  • on which notification the user clicked,
  • what was the users phone model when they clicked.

Surprisingly, we can pass all this information to our platform while redirecting the user to my online store. This is where tracker links come in.

In the same link that I use to send the user to my store, I can write the information on which campaign they clicked and what was the model of their phone. One imaginary example of a tracking link for this could be:

https://www.myonlineshop.com/utm_campaign=christmas&utm_content=skydiving&utm_model=iphone12

🚧

This is just an example. To know which tracker link works for your objective please contact the technical team.)

Updated 11 months ago