Terms

Term	Definition
Active Users/Devices	Devices that can be targeted via information gathered from the Android OS (location, installed apps, permissions granted, etc.)
Audience Cluster	A group of mobile devices that are grouped based on similar locations, devices, apps, etc.
Registered Users/Devices	Channel devices that the DR platform registers as having installed the DR SDK.
Banner.	A pull down container that contains a CTA (e.g. URL) as well as a video or an imag
Notification	An initial message that appears in the phone
Notification Center	The notification can lead to a CTA or subsequent piece of content.
CTR	Click Through Rate - the percent of total impressions that actually result in the advertisement or link being clicked on the device.