In the campaign creation view, you have the ability to create SIM APP PUSH campaigns with different objectives. This view consists of 5 steps that need to be completed for a successful campaign.

Step 1: Configuration

In this step, you can define the start and end date and time of the campaign.

Here you can also create recurring campaigns and check the amount of suggested target for your campaigns.

Sugested Target

This suggestion is based on the selected shipping time. The longer the time, the greater the target that can be selected with chances of the campaign not presenting any errors.

In addition to this check on this screen, when checking the devices (step 5), a message is displayed if the selected target is too large for the defined campaign time. It is worth noting that the error message does not prevent the campaign from being sent

Step 2: Personalization

In this step, you can define the type of campaign and choose whether you want to update the message and send it to a user base, or update only the URL, among other types of customization options.

You can choose the type of campaign you want to send according to its category. You can select for example:

Send a basic Push

Allows you to send the update text + update URL + show pop command together

Send Push 1:1 a different text and URL per user
Send Push: same text and same URL to all users

Send SMS

Send an SMS to users

Bulk SMS: send same SMS to all users
Bulk SMS 1:1: sends a different SMS to each user

Open URL directly

Allows you to select a URL to open automatically on the user's cell phone

Send Specific Command

Allows you to send a specific command to the applet that results in an action to the user

F0: show popup (with the text that is in the applet)
F1: update the popup text (but doesn't show it to the user)
F2: update the URL (but don't show it to the user)
F1 + F0: update the popup and displays it to the user (with the current applet URL)
F2 + F0: updates the URL and displays it to the user (with the current applet text)
F1 + F0 Custom: updates the popup and displays it to the user (with the current applet URL) on devices that have applet version 2.5

Advanced Commands

Allows sending any type of command to the applet (as long as it supports it) using hexadecimal codes. Recommended for internal tech team use

SMPP Free: sends the same command to the user
SMPP Free 1:1: sends different information to each user

Send a Survey

Allows you to conduct user research

Survey for YES/NO answer: display pop-up with YES/NO option
Multiple Choice: display menu with multiple choice options
Get Input Survey: send a survey where it is posible to write a response

Send a Call

Allows you to make links for a specific phone number

Send USSD

Allows you to send a USSD code to your phone by opening an options menu

i.e.

Step 3

User Targeting - In this step, you can define the scope of users to be impacted by the campaign. You can either upload a CSV file or choose randomly from the active user database.

Manual segmentation

Automatic Segmentation

Step 4

Testing - In this step, you can verify that your campaign appears correctly on the device and meets your expectations. This allows you to ensure that the campaign is displayed properly before it is sent to users.

Step 5

Approval Request - In the final step, you will submit a campaign approval request. This means that the campaign will undergo a review process before it is officially launched to the targeted users.

By following these 5 steps, you can create and configure SIM APP PUSH campaigns with specific objectives, customize the message and targeting, test the campaign's appearance, and submit it for approval. This ensures a streamlined process for creating and launching effective campaigns.