Formats Guideline

The intention of this format guide is to help you understand all the small details and technical specifications unified in the same document.

What is a Push notification?

Push notifications are like notifications or messages sent by mobile apps, they come in the form of an alert that informs the user of something important that the application wants to communicate, such as an offer, a novelty, a survey, a transactional action, an invitation to use the application, among others.

What is a In app notification?

The In App Messages tool is yet another relevant channel on mobile to engage your active users. While push notifications are a good form of communication, especially for users who haven't opened the app for a while, In App Messages are a less intrusive and more content-rich form that focuses on app users.